Entrepreneurship Tips: Creating an On-Brand Business Card
Running a business primarily online is a bit of an anomaly. There’s no roadmap to blogging, so a lot of what I do is trial and error. Don’t get me wrong, I love the creativity and challenge of it all, but sometimes I find myself wondering- is this how I’m supposed to do it? Did I just seriously mess something up? Am I crazy?
One thing I never expected to need once I left the 9-5 life is business cards. I (foolishly!) assumed that because I had a non-traditional job, that meant that I could let go of everything you might associate work the desk grind: offices, terrible cold coffee, painfully long conference calls, and business cards.
But then, as always happens, the moment I decided that I probably didn’t need a business card, everybody started asking for one. At the yoga studio, at a friends house, at a co-working space. I realized, sadly, that as much as I would love for everybody I meet to remember my blog name, that was probably not going to be the case 99.9% of the time. I needed to write it down. I needed business cards.
And so, I went on a hunt. I didn’t want the same business card that everybody else had, that would defeat the point. I needed something, likely custom made, that looked like my blog but on a tiny piece of cardboard. I started looking for online companies that had templates I could start with but would still let me make some tweaks, because it was really important to me that I create something 100% unique. I tried a lot of different sites with pretty mixed results, until I landed on Basic Invite. I liked Basic Invite because they had SO many options, but also I found that they were one of the only sites that would send me a proof of my business card before I committed to making an order. I’ve heard so many horror stories of business colors with misspellings, I knew I couldn’t risk it. I designed my business cards online and then submitted the order. My cards arrived wayyyy sooner than I expected (how did they print those little suckers so fast?!) and I loved the result.
See for yourself:
I put a lot of time and thought into making sure that I created a business card that perfectly captured my brand, which was harder than I thought it would be. I know there are SO many of you here that also run your own businesses, so I wanted to share my thoughts on my design process.
Tips for creating on-brand business cards:
Think about who you are at your core. Since so much of my business is tied up in my personality, this was key for me. I wanted a card that represented all that my business and I embody: playfulness, wellness, something light. Because of this, it wouldn’t have made sense for me to use a gothic font or a lot of dark colors on my cards. That’s just not me!
Keep it simple. It’s easy to launch into a monologue about why your business is great, alllll of the things that you cover, and your different services. Can I give you some tough love? This is pretty boring for most people to listen to. Try to keep things as simple and concise as possible. For my business card I simply wrote “a wellness blog”. That encompasses everything I do and then some. Easy. If you aren’t sure what to put here, ask some of your closest friends how they would describe your business. They’ll probably have some RAD ideas you never would’ve thought of.
What colors are you already using? Look at your pre-existing branding and try to mirror that. For me, I use a lot of pastels, yellow tones, pinks, and blues. I wanted my business cards to match up seamlessly with my brand, so I chose colors that I had recently used in photos on my Instagram.
Use the same fonts, or something similar. It’s all about a consistent brand! I picked a font that, while it isn’t exactly what I use in my logo, is pretty damn close. I love how it turned out.
Throw in an image. I really wanted my business cards to have something a little more, so I opted for a design that would allow me to upload an image. I tried a few different options but ended up choosing a picture of me in Down Dog. Down Dog is part of my business name, duh, but it also is an obvious reference to healthy living and lifestyle. Most people associate images of yoga with something wellness-y, so I knew if I put a photo of myself doing yoga on my card it would convey that my business is wellness-centric.
I spent a long time looking at their clear plastic business cards, but decided that I wanted something double sided so that I could showcase my imagery. Also, they have Christmas cards!!! BRB, printing out a million pictures of Maxi wearing assorted Christmas sweaters.
This post was sponsored by Basic Invite. Basic Invite also provided free product for this post. That being said, all opinions expressed here are 100% my own. Thank you, Basic Invite, for supporting Donuts + Down Dog!